By Mike HOEFFLINGER
Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a brand new strategy to connect to friends…and the remaining is historical past. yet for the folks who really molded this nice thought right into a game-changing $300 billion corporation, the adventure was once way more tumultuous and unsure than we would expect.
Mike Hoefflinger was once a kind of fb insiders. As a working laptop or computer engineer grew to become advertising innovator who labored with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s turning out to be pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age tale of the now venerable enormous. choked with insights and anecdotes from crises avoided and demanding situations solved, the booklet tracks the company’s improvement, uncovering classes discovered on its solution to greatness:
- How fb recovered from its “disastrous” IPO
- How the expansion group accomplished the impossible
- Why Facebook’s information Feed advertisements have been the company’s most vital enterprise choice ever
- How Google+ attacked and lost
- Why—and how—Instagram and WhatsApp have been extra to the mix
- What the corporate does to win the expertise wars
- What makes Zuckerberg, Sandberg, Cox, and different A-teamers tick
- Which items and technical developments are at the horizon and why
- and masses more
Intimate, fast moving, and deeply informative, Becoming Facebook stocks the real tale of ways Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry web page, and Jeff Bezos—as fb grows up, overcomes setbacks, and works to attach the world.
Read or Download Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World PDF
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Extra resources for Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World by Mike HOEFFLINGER